The Training Club
Visual Identity and Branding in action.
The Training Club is an established business, first created in 2017. A freindly, non-intimidating personal training facility based in Newport, Wales. The business offers an 'all under one roof' feel, offering small group glasses, and 1-2-1 personal training sessions all under one roof. It has an expert coaching team, consisting of 6 personal trainers all with different industry experience. From commerical gyms, to competing in the olympics the trainers have seen/done it all. The Training Club undesrtand that everyone has different goals. and that there is no one size fits all approach. Personal training is at the heart of what they do and they thrive off building a personalised and progressive approach that works best for each individual client. They support clients with all goals, ranging from getting fitter, getting stronger or becoming a happier version of themsleves. They pride themselves on the fact that their business is centred around their members, and their mission is to support and guide every member through their health and fitness journey every step of the way.
Challenge & Solution
Having worked with TTC for the last 5 years, I have a solid understanding of and have played a central role in their branding as it is to date. However, after 5 years, the director, had decided it was finally time to ditch the old logo (not created by me). Having refurbished the gym, the director stressed he needed the new logo to reflect this. He wanted the current brand to be separate from the previous business name, but whilst still keeping a link to the old business to not alienate a large portion of their current client base. He wasn't sure how to do this, without copying the old logo. He requested a clean, modern, and welcoming design to appeal to new clients. He also requested a members app design, to launch with the new branding.
Final Result
We created a full branding pack for TTC. This included primary and secondary fonts; Orbitron Black and Orbitron Regular. A primary colour pallete inclusive of black, white and a bright blue gradient. We created a logo suite, for application to various design mediums. We also created three brand patterns, and a shiny UX/UI friendly members area app, featuring workouts, checkins, and a progress tracker.
Category:
Fitness/Sport
Software:
Adobe Illustrator Figma Adobe Photoshop
Service:
Branding
UX/UI App Design
Client:
Joe Perry/TTC
Date: