Milkyway Dessert Shop
Visual Identity
Milkyway Dessert Shop is a dessert store and ice cream parlour based in sunny Portsmouth, UK. The company was first created in 2016, but traded under another brand name. The company's product range is inclusive of but not limited to, topped waffles and crepes, milkshakes, freakshakes, 29 various flavours of italian gelato ice-cream and a variety of sweets, baked goods including brownies and sweet treats.
Challenge & Solution
As the company had previously traded under a different name, a hard relaunch was needed. The owners had decided it was time to appeal to a younger market in a bid to try and boost their turnover. The owners wanted their new brand to be completely separate from their old brand, in order to try and appeal to a new target audience. The owners stated in the brief, they would like the brand to be bold, bright and fun without appearing to babyish and alienating their existing clientele. They weren't sure how to do this, and were quite apprehensive on as to how the rebrand would go down. They wanted a logo that was unique, able to be used in different forms and a logo that would make their brand memorable, as around their local area there is a lot of competition from other start-ups.
Final Result
Bright, unique and fun branding complete with wordmark, brand illustrations and stickers, and vibrant brand pattern. We also supplied the client with brand guidelines featuring primary and secondary fonts, logo padding and sizing, and a primary and secondary colour palette. We also included both digital and print usage of the logo so that the client was able to visualise the finished product on a range of appropaite mediums.
Future, as it seeks to lead the industry in technological innovation and sustainable building practices to deliver long-lasting value for its clients.
Category:
Hospitality
Software:
Adobe Illustrator
Adobe Photoshop
Service:
Branding
Client:
Milkyway Dessert Shop
Date: