Cryptohive Visual Identity
One of the biggest and newest cryptocurrency exchanges in the world is Cryptohive. The platform, which was established in 2018, trading under a different name, provides a vast array of features and services for both novice and experienced traders. A salient characteristic of the business is the extensive array of cryptocurrency assets it supports. The platform is one of the biggest and most varied exchanges on the market, providing trading for more than 350 cryptocurrencies. In addition, the business is renowned for being the most liquid exchange and having the lowest trading costs in the market.The cryptocurrency community holds this new player in the crypto world in high regard and believes it to be a safe and secure platform.
Challenge & Solution
The director approached me with the goal of rebranding the new business to differentiate it from its former trading identity while maintaining some familiarity. In order to preserve the confidence that its customers held in the former business, the director expresed his wishes to include a reference to the former commercial name in some way, but to be able to do so without going overboard. Since the cryptocurrency business has become crowded in the last three years due to exponential growth, the director wanted the brand to stand out from its competitors. The branding of the breif was contemporary, polished, formal, and elegant.
Final Result
Sleek, polished and unique branding complete with wordmark, submark, horizontal and vertical logos, stickers, and two brand patterns, the branding is simple, colourful, and modern. Along with primary and secondary fonts, logo sizing and padding, and primary and secondary colour schemes, we also provided the customer with brand guidelines. To enable the client to see the final result across a variety of appropriate media, we also incorporated usage of the logo in print and digital media.
Category:
Crypto/Finance
Software:
Adobe Illustrator
Adobe Photoshop
Service:
Branding
Client:
Cryptohive
Date: